HealthTronics president, Russell Newman penned a contributed article titled, ‘A Company’s Most Valued Assets: Customer-Facing Employees’. The important message from Newman: Frontline employees are the agents driving change. Their message to the customers is to “trust me because I can make this easier for you.” And so, if an executive wants to make change easy for customers, he or she needs to make things easy – or at least as easy as possible – for the company’s most valued assets: its customer-facing employees.

You can read the entire article here.